Wine SEO

Wine SEO for Wineries and Wine Shops

Wine SEO improves the visibility of winery and wine shop websites in Google and in AI search – for searches on grape varieties, wine regions, appellations and wine tourism. Krisztián Száraz is a WSET Level 3 certified wine professional and technical SEO consultant who has worked on more than 70 winery websites since 2007, including JancisRobinson.com.

Typical questions from wineries

  • Why doesn’t our winery show up for our own grape varieties and region?
  • Why does ChatGPT recommend other wineries instead of us?
  • Why is our webshop slow, and why are orders low?
  • Which platform should we choose for a new site or webshop?
  • How do we reach international buyers and importers?
business@chrisdry.com

Why work with a wine-trained SEO?

  • WSET Level 3 in Wines: I speak the language of winemakers, owners, sommeliers and buyers – no need to explain what a cru, a vintage or a single-vineyard wine means.
  • More than 70 winery and wine trade websites, including Sauska, Bock, Vylyan, Frittmann, Laposa – and JancisRobinson.com.
  • Technical SEO since 2007, on 30 CMS platforms (WordPress/WooCommerce, Shopify, Magento, Shoprenter, Unas).
  • Wine-specific structured data: Organization and winery details, Product with vintage, region and grape variety, events and tastings.
  • AEO for wine: answer blocks and entity work so AI assistants describe your wines, region and story correctly.
  • International visibility: English (or multilingual) pages with correct hreflang for export markets and wine tourism.
  • Independent consulting: I represent the winery’s interests when choosing developers, agencies or platforms.
  • Part-barter possible: part of the fee can be paid in wine.
Hourly rate or project fee Ask for a quote

Read in Hungarian: Borászati keresőoptimalizálás. For direct WordPress fixes see Expert-Supervised AI SEO Fixes; for the full profile see Technical SEO & AEO Consultant.

Wine SEO – FAQ

What is wine SEO?

Search engine and AI search optimisation tailored to wineries, wine shops and wine tourism: technical SEO, grape variety and region keywords, wine-specific structured data and content that AI assistants can cite.

Do you only work with Hungarian wineries?

No. Projects can be in English or other languages, and international wineries and wine retailers are welcome – including export-focused and wine tourism websites.

Do you do wine marketing as well?

No – the focus is the effectiveness of the winery website or webshop: findability, technical quality, AI visibility and conversion. I work alongside your marketing team or agency.

When should an SEO expert be involved?

Ideally before a new website or webshop is designed or the platform is chosen – fixing a live site later is slower and more expensive.

Can we pay in wine?

Yes, a part-barter arrangement is possible, where part of the fee is settled in wine.

Technical SEO & AEO Consultant

Wine SEO by a wine professional

Meet me at Wine Paris or get in touch – I speak both wine and SEO.

+36209817255

Related pages

🇭🇺 Hungarian version: Borászati keresőoptimalizálás