Who is it for? For businesses that already have a webpage, but are not satisfied with the Google organic search results, or want to start from an already optimized, ?Google-friendly? position with their new website.
What? We focus on meeting technical SEO requirements based on Google?s current guidelines and rules (ranking factors and sensitive scores, approx. 220 ?normal? + 70 ?sensitive? criteria):
Page speed optimization recommendations (images, JS, CSS, HTML, browser caching). Recommendations for H tags, checking URL structures and ALT/Title tags of images. Checking global meta tags and structured datas (Geo-tag, Dublin Core, Schema markups, Open Graph, Apple favicons..). Recommendations for Titles and Meta Descriptions in compliance with pixel/character limits. Checking the menu structure, recommendations for its UX and CRO optimization, checking www / https version duplications. Revision of robots.txt and sitemap.xml. Checking security modules and plugins, and recommendations for premium and ML/AI extensions/plugins for conversion and revenue growth (WordPress only). Recommendations for blog SEO and content marketing strategy and campaigns. Documenting bugs, SEO, SMO, SEM, UX, CRO and typographic flaws presenting these in a clear, practical way, with considerations of prioritizing and applicable solutions.
Why? Based on the recommendations in the document, the developer/webpage builder/SEO expert will be able execute the necessary tasks, and thus a considerable improvement can be reached in terms of Google search results. The SEO-UX guide (PDF) comprises ~20-30 pages plus attachments. This is a one-time project, it does not include further ongoing counselling, maintenance, or fixing tasks. Revisions in every 6 months are recommended because of Google?s ever-changing guidelines and policies, however, a monthly SEO consultation service may even be a better way to stay up to date with Google?s new guidelines, penalty and ranking factors.
Required: Service ordered in writing. Premium: access to GA/UA, Search Console, Hotjar, admin dashboard and other analytics tools may be useful to detect further errors.
Delivery time: 2-5 business days (depending on complexity, see below)
Payment: Via bank transfer, after an e-invoice has been sent (either after of before completion, negotiable)
Delivery: Pre-payment: via WeTransfer, within 4 hours of receipt of funds, or post-payment with an 8-day deadline for funds transfer fulfilment.
The basis of productive search engine optimization = effective keyword research, it depends on the analysis of several aspects:
For example: although many people search for the most popular and one-word keywords, there is much more competition for them, and our website does not always fit perfectly with the search engine’s intentions (80% of searches are primarily informal searches, no purchase intentions!). click on our page. Considering these reasons, sophisticated (but searched) 2-3 word, accented word pairs are often more important and effective (defining keywords is included in the search engine optimization task).
Premium: Defining specific keywords: Only intent-based, business niche market, topic and emotional, or local engagement keyword analysis can be implemented (involving AI i.e. Artificial Intelligence and paid software, manual peer review).
Keyword analysis includes: Up to 50-350 related keywords!
Required: Written order. + 15-25 keywords (1 maximum 2 words) that are completely relevant to your company, product, service (preferably ‘quality’, ‘professional’, etc .; which are general terms and keywords in themselves).
Keyword strategy lead time: 3 business days. Payment: After performing a keyword analysis, with an advance transfer, against an e-invoice. Delivery: Within 4 hours of receipt of materials via wetransfer.com.
Whatever question you answered yes to, you need search engine optimization for your wine website or wine ecommerce store.
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